Whether selling a product or a service, having the correct channel strategy in place is a critical part of any business’ growth ambitions. This means determining the right blend of direct and online sales or, alternatively, working with the most suitable wholesalers, distributors or value-added resellers. Identifying and implementing such a strategy can be as challenging for a mature business looking to move into new markets as it is for a newly formed business taking its first steps. In both cases, however, what is needed is a deep understanding of your target customer and of where the greatest value lies in your products or services. With years of experience of devising channel strategies, often in very challenging market conditions, we’re here to help.