Phat Buddha is a fashion-forward, seamless-focused fitness wear brand aimed at all body types. Founded after an unhappy encounter in Lululemon, Phat Buddha seeks to promote body positivity and confidence.
Phat Buddha has expanded beyond yoga wear with styles now ranging across all categories from head-to-toe workout looks to street style-inspired attire.
Made with eco-conscious fibres, Phat Buddha's seamless fabrications boast a four-way stretch technology to mould to your body as you move. In addition, UPF (ultraviolet protection factor) protection is incorporated into the fabrication.
Target market for Phat Buddha includes fashion forward, tech savvy females between the ages of 25-49.
With no physical stores, Phat Buddha operates through select fashion and fitness retailers, as well as e-sales directly to consumers.
Over the last 8 years, Phat Buddha has developed fashion lines incorporating both style and comfort, resulting in a large and loyal customer base as well as strong recognition in the influencer community.